Nothing is as real as the product itself. But with 3D and Augmented Reality it comes very close. Modern techniques for a virtual product experience. Let customers place products everywhere and walk around them. Just using their own smartphone.
Developing customer wishes takes a lot of time. With a catalog of 3D parts, this is a piece of cake. Record the possible combinations once and the seller can show the end result in no time.
With an Enterprise license, creating 3D models for your products is free, based on Fair Use Policy.
Not all the products in the showroom? Give an experience that goes beyond color swatches. Show all possible product variations immediately. And the customer can even view it at home.
Returns are a big cost item. Avoid false expectations. Give a product experience that is almost realistic. This way the customer knows exactly which product fits best in terms of color and size.