Case: fonQ - AR App

Hundreds of pieces of furniture, digitized and developed in AR by fonQ and ConfigWise.
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Try before you buy using Augmented Reality

The largest online furniture store of the Netherlands, fonQ, has digitized 400 pieces of its furniture in 3D, making shopping easier, more fun, and not to mention extra efficient during the corona pandemic. Via an app with augmented reality (AR), furniture can be viewed and adjusted (the color and material type) virtually at home, so that they are bought faster and returned less often. fonQ sees 16% more conversion for product pages with AR.

fonQ sees 16% more conversion with AR technology

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AR increases sales and decreases the number of returns

During the pilot phase, the product pages were subjected to an A/B test. The results were astonishing. For example, it turned out that 1 in 10 visitors to the product pages used the AR app. There was 16% more conversion when customers viewed the product in AR.
 
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fonQ experienced increases in conversion. Are you next?

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Buying furniture online is not always easy. How do you know that a product fits the rest of your interior or that it fits at all in terms of dimensions? To give its customers the opportunity to try out and customize furniture at home, fonQ developed the e-commerce app "fonQ in-house" together with ConfigWise.

The AR app perfectly fits within the total e-commerce ecosystem

The Android and iOS app offers customers the possibility to view 400 products from all sides (360 degrees) in 3D and they can also be placed in their actual size in their home via AR. As a result, customers not only see whether it fits, but also whether it is suitable because they can adjust the material type and color. If customers do not yet have the app, they are guided on the product page via a QR code to the relevant app store.

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Connected to our 3D library

The app is fully linked to the existing systems of fonQ, so product information only needs to be updated in one place. In addition, fonQ can edit and update all information in the app itself via the ConfigWise CMS. In addition to the fact that many products are digitized in 3D, fonQ has also used the existing ConfigWise 3D library, which contains many 3D versions of products from well-known brands like Zuiver and Brabantia.

 

"AR becomes just as standard as product photos"

Jeremiah Albinus - CEO fonQ

Profit from AR just as fonQ did?

Discover the power of product visualisation in 3D and AR and request a demo for free.

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