Brabantia_ConfigWise_AR_

Brabantia develops 3D product catalog with AR content for customers and resellers

Configwise’s 3D library allows consumers to virtually try out 162 design products

Brabantia has digitized 162 of its functional and beautiful kitchen accessories and household items so that customers can try the products at home via AR content and resellers can place them on their website. Whether through an advertisement in a magazine, a virtual fair or through one of the many web shops, the products can be admired in-house with a QR code and just one click. 
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A design product such as the Bo touch bin comes in many sizes and colors. As a consumer you want to know whether it fits in size and with your interior. Brabantia is constantly innovating and therefore wants to give its resellers the opportunity to offer its products virtually so that customers can try out the products in AR.

Virtually shop the Bo recycling bin at the ‘vt wonen&design beurs'



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The ‘vt wonen&design beurs’ was digital for the first time this year and Brabantia used this opportunity to put 162 of its products in the virtual showroom. Consumers could get to know the new Bo touch bin collection from a digital exhibition stand and try it out in-house. With one click they were placed in their house and with another click they changed the color.

 

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Brabantia's products come to life in the Linda magazine with AR

The insert of Brabantia in the Linda Magazine (the largest women's glossy in the Netherlands) was already enchanting with such beautiful products. But if the products can be in your own house with just one scan with your phone's camera, it’s a done deal. An advertorial in a magazine will never be the same again! 

3D products offer you a 360 shopping experience in many ways

Now that Brabantia has digitized its products, AR content is just one of the many possibilities. A product photo shoot is no longer necessary because every 3D product can now be placed in a 3D space of your choice. Then to be captured from every angle as a photo or video. In addition, this 360 environment can also be embedded on a website so that the consumer can admire the product in 360.

 

 

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Get to know the advantages of our 3D Content Management for smaller web shops and manufacturers